Guided by Gratitude
The Jessie Everett brand was built around authenticity, light, and connection. I designed a visual identity that feels personal yet professional, using soft gradients and hand-drawn typography to reflect warmth and intention. The palette of lavender, aqua, and pink communicates mindfulness and growth, while clean composition keeps the brand elevated and approachable.
Primary Logo
A handwritten logo that blends movement with professionalism, creating a visual signature that feels human and refined.
Badge Logo
A circular mark used across digital and print materials, representing unity, balance, and the many roles within Jessie’s brand identity.
Social Media Banner
A banner that highlights the message of gratitude and connection through color transitions and open space.
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